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Across India, a unique collaboration emerged as an Indian Electric Vehicle (EV) company, GreenCell Express Private Limited, sought financing from the Asian Development Bank (ADB). Their initial goal was to promote clean and sustainable transportation, thereby reducing emissions and mitigating climate impact in India. However, ADB's commitment to gender inclusivity sparked a new perspective.

As they explored how gender related to their company's mission with ADB, they uncovered the following:

Collaborating with ADB, GreenCell Express recognized that their EV service could simultaneously transform women's safety during travel and address climate impact. To make this vision a reality, they implemented key gender-sensitive measures:

By incorporating a gender lens, they improved women's access and safety in transportation while aligning with ADB's gender-inclusive approach. This partnership demonstrates the powerful impact of considering gender perspectives in projects, highlighting positive outcomes for society and the environment.

Read the press release here.

There were concerns about women's safety when using EVs as drivers or passengers, especially at night.
There were gender-related workplace opportunities to create a safe and inclusive environment for women employees.
Without considering gender, women would have less access to the growing technology and industry of EVs. It would have been another technological advancement that worked primarily for men and risked excluding women as this industry grew.
With EVs quickly becoming the future of transport, they could have reduced access to crucial traveling spaces and opportunities if not designed to meet women's needs.

Safety Training: Conducted comprehensive safety training for all drivers, focusing on women's safety as drivers and passengers.
Inclusive Hiring: Actively recruited women drivers to promote workforce diversity.
Workplace Safety Policies: Established policies to create a secure and inclusive workplace for women employees (and everyone).